Privacy Policy 

Birmingham Trades Ltd
Email: accounts@bhamtrades.co.uk
Telephone: 07342 015668
ICO Registration Number: ZC176639

Last Updated: 22 June 2026

Privacy Commitment

At Birmingham Trades, we are committed to protecting your privacy and handling your personal information responsibly, securely and transparently.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us, enquire about a vehicle, request vehicle sourcing services, or otherwise engage with our business.

By using our website, you acknowledge and agree to the practices described in this Privacy Policy.

Who We Are

Birmingham Trades Ltd is a UK-based vehicle sales and sourcing business specialising in quality used and performance vehicles.

As the data controller for the personal information collected through our website and services, we are responsible for ensuring that your data is processed in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Details

Birmingham Trades Ltd

Email: accounts@bhamtrades.co.uk

Telephone: 07342 015668

ICO Registration Number: ZC176639

Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

When you contact us or submit an enquiry, we may collect:

• Full name

• Email address

• Telephone number

• Vehicle information

• Enquiry details and correspondence

• Any additional information you voluntarily provide

Vehicle Sourcing & Valuation Information

Where applicable, we may collect:

• Vehicle registration number

• Vehicle mileage

• Vehicle condition details

• Service history information

• Vehicle ownership details

Website Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device information

• Operating system

• Pages visited

• Date and time of visits

• Referral source information

This information helps us improve our website, services and user experience.

How We Use Your Information

We use personal information for legitimate business purposes, including:

• Responding to enquiries and requests

• Providing information about vehicles and services

• Arranging appointments and vehicle viewings

• Facilitating vehicle sourcing requests

• Providing vehicle valuations

• Managing customer relationships

• Improving website functionality and performance

• Detecting fraud and maintaining security

• Complying with legal and regulatory obligations

We will only process your personal information where we have a lawful basis for doing so.

Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

Legitimate Interests

To operate and improve our business, communicate with customers and provide requested services.

Contractual Necessity

Where processing is necessary to fulfil a contract or take steps prior to entering into a contract.

Legal Obligation

Where we are required to comply with legal, regulatory, accounting or tax obligations.

Consent

Where you have provided specific consent, such as for optional marketing communications.

Marketing Communications

We may occasionally contact you regarding vehicles, services or opportunities that may be relevant to your enquiry.

Where consent is required, we will obtain it before sending marketing communications.

You may withdraw your consent or unsubscribe at any time by contacting us at:

accounts@bhamtrades.co.uk

Sharing Your Information

We do not sell, rent or trade your personal information.

We may share your information only where necessary with:

• Professional advisers

• Website hosting and IT providers

• Payment and administrative service providers

• Vehicle finance providers (where requested by you)

• Law enforcement agencies and regulatory authorities where legally required

All third-party providers are expected to maintain appropriate security measures and process personal information in accordance with applicable data protection laws.

Data Security

Protecting customer information is a priority.

We maintain appropriate technical and organisational safeguards designed to protect personal data against:

• Unauthorised access

• Loss or theft

• Misuse

• Alteration

• Disclosure

• Destruction

While we take reasonable steps to protect information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting and reporting obligations.

When information is no longer required, it will be securely deleted or anonymised.

Your Rights

Under UK data protection legislation, you may have the right to:

• Request access to your personal information

• Request correction of inaccurate information

• Request deletion of your personal information

• Restrict certain types of processing

• Object to processing based on legitimate interests

• Request transfer of your data

• Withdraw consent where applicable

Requests can be submitted by contacting:

accounts@bhamtrades.co.uk

We aim to respond to all valid requests within one calendar month.

Cookies & Analytics

Our website may use cookies and similar technologies to improve performance, analyse visitor behaviour and enhance the browsing experience.

Cookies may be used to:

• Remember user preferences

• Monitor website performance

• Analyse website traffic

• Improve website functionality

Further information may be provided in our Cookie Policy where applicable.

Third-Party Links

Our website may contain links to third-party websites.

Please note that we are not responsible for the privacy practices, content or security of external websites. We encourage users to review the privacy policies of any third-party sites they visit.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, business operations or website functionality.

Any updates will be published on this page, and the revised version will become effective immediately upon publication.

Contact Us

For any questions regarding this Privacy Policy, your personal information or your data protection rights, please contact:

Birmingham Trades

Email: accounts@bhamtrades.co.uk

Telephone: 07342 015668

ICO Registration Number: ZC176639

Website: https://www.bhamtrades.co.uk

Right to Lodge a Complaint

If you believe your personal information has been handled incorrectly, you have the right to raise a concern with the Information Commissioner's Office (ICO).

Information Commissioner's Office

Website: https://www.ico.org.uk

Telephone: 0303 123 1113

We would, however, appreciate the opportunity to address any concerns directly before you contact the ICO.